Pokies and Slot Machine Information

Sydney 2007 gaming conference summary

This years Australasian Gaming Conference in Sydney, Australia was a success! Held over three days at the Sydney Exhibition Centre in central Sydney (see it in Google Maps) the conference was a sight and sound spectacular - and even better than last years.

The above picture shows one small part of one hall - and shows a typical slot machine layout at the convention.

At ten o’clock on the dot we entered the convention centre. Everything went smoothly. Once again registration was a breeze - the staff were helpful, the queues fast moving. After being barcoded it was time to enter the arena.

The hundreds of exhibitors, large and small, must have spent days or weeks preparing their display areas. It was an immediate treat to the senses and we didn’t come up for air for a couple of hours.

The Sydney 2007 conference summary:

City : Sydney Australia. Very wet this year, some of the wettest days of 2007 and this may have affected attendance.

Venue : Darling Harbour Exhibition Centre. External picture of the venue below - the gaming conference took up 3 of these giant halls:

Exhibitors : around 300. Including mobile representatives this year. And an odd little artificial life form riding a bicycle. It was being controlled remotely and was making amusing remarks to passers-by.

Attendees : many thousands by our count. Possibly less than 2006 due to the inclement weather.

Slot machines present : several hundred.

Slot machine variety : excellent. Quite similar to last year. Not a whole lot of new games.

Refreshments : delicious and complementary. Particularly at the Aruze gaming area. Top notch attendants.

Sales made at venue : possibly not as strong as 2006, there seemed to be a lot of discussion, but the sales desks appeared quieter.

Overall rating :
4.5 / 5 stars. Once again organisation was excellent. It goes to show just how well organised events can be if a bit of money is spent on them.

Next years conference is at the end of August 2008. We’re going to miss the Vegas convention this year, but hope to have them all on the agenda in 2008 - here’s hoping!

Until next year…

(all trademarks are copyright of their respective owners.)

2007 Gaming Expo Exhibitor - Aristocrat Technology

Aristocrat are the worlds second largest slot machine maker and the quality of their games is first rate.

Exhibitor summary.
Overall rating :
(4.5 / 5 stars)

Display area : quite possibly the largest.
Gaming machine selection : very large.
Staff knowledge/approachability : good. Support staff in particular were great.

Aristocrat are known for more than great games. They also have great technology - and a willingess to invest the big bucks in both games and development. No exhibitor had a wider range of linked jackpots and impressive LCD displays than Aristocrat. The overhead plasma/LCD displays for the progressive linked jackpots show 3D computer rendered animations of incredible quality. They really add to the atmosphere of the games.

Most games were repeats of what was on show at the prior years convention, but there are a few new games of note:

“Miss Kitty” - a variation of the fairly new “Pelican Pete” game concept. It awards 10 free games with wildcards locking in place during the free games. The graphics are simple but attractive and the colour scheme perfectly suits the target demographic. The cute sound effects further enhance the game.

“Super Bucks V” - a $1 game and a remake of the earlier Aristocrat games. Not the most attractive slot machine in the world but its still popular wherever they place it. A very simple game to play.

“Outback Jack” - available already in some jurisdictions. Many different sub-features make for interesting gameplay.

Some ultra high denomination pokies were on display. We witnessed the following win on a “Dolphin Treasure” game:

The above game image is of a $1 game where the maximum bet is $500. Per spin. Assuming pay rates are the same for high denomination games, you could expect to lose about $40 per spin on average over the long term. A nice win on screen there though - almost one hundred thousand dollars was won from one set of free games. Its likely the dollars are Hong Kong dollars in this case.

A second high denomination machine had a maximum bet of $25,000 per spin. This was easily the highest value machine at the show:

You’ll notice the nearly million dollar win… it took about $500,000 of gameplay to trigger the feature, but it was a nice outcome.

Aristocrat also had many more 5×4 reel pokies than previously. This game segment must really be taking off in gaming venues. From Pokie Magic’s experience, we can say that the 6×4 reel games are easily the most popular with players.

Overall an impressive display by this major exhibitor. Staff were much more possessive of the product brochures, but they were quite happy to give out chocolate bars instead.

*All trademarks are copyright of their respective owners. All payout figures are estimates only and should not be relied on for any purpose.

2007 Gaming Expo Exhibitor - Konami

Konami are a Japanese slot manufacturer - with a track record of game innovation.

Exhibitor summary.
Overall rating :
(4.5 / 5 stars)

Display area : large.
Gaming machine selection : large.
Staff knowledge/approachability : good.

Konami had a wide range of slot machines on display. Unfortunately quite a few were on autoplay - which means we couldn’t interact with them. There were more new games than in the range offered at the convention in 2006.

The games offered by Konami often have unusual free games. Where some manufacturers emphasise nice graphics and simple gameplay, Konami takes it a step further and offers nice graphics and interesting gameplay. They don’t play it safe and aim for the basic end of the market.

Over the course of the expo we were told several times by reps from different companies that players in some markets have difficulty understanding even the 5 reel game concept - let alone understanding complex free games arrangements. The games from this vendor were multi-levelled and would be fun to play for the experienced pokies player.

Konami haven’t completely avoided the basic market though. They had about half a dozen 3 reel games on display - familiar in particular to USA based players. These games had an LCD display added to the side of the game reels, which was used to show animations and win amounts - a neat concept which brings the games into the 21st century.

These machines also had the classic pull handle on the right side - for those who are nostalgic for the old style 3 reel games.

Overall Konami has done very well again. This year the carpet didn’t generate tiny electric shocks either - a big improvement over last year!

2007 Gaming Expo Exhibitor - IGT

IGT (International Gaming Technology) are the worlds largest slot machine maker and they do a great job of displaying their wares.

Exhibitor summary.
Overall rating :
(4.5 / 5 stars)

Display area : very large.
Gaming machine selection : very large.
Staff knowledge/approachability : good-excellent.

IGT had a large number of the blue chip range of slot machines on display this year. Some old favourites like “Blue Moon” have been updated with the latest technology, whilst others like last years “Money Chimes” jackpot range of machines also made an appearance.

We managed to accidentally break a couple of the machines, but this is likely due to the temporary installation setup. IGT reps arrived quickly to fix the machines.

There didn’t appear to be a huge variety of new games on display. There is a new Wolf themed game called “Wolf Run” on the way which will no doubt be popular:

Wolf Run also shows a trend towards 5×4 reel games - usually slot games are 5×3 reels. As slot players are maturing they are looking for more interactive and interesting gameplay - more reel images and paylines can add more excitement to gameplay.

A custom roulette system was also on display. Many Australian casinos have roulette tables and associated game terminals where a player can electronically wager on the outcome of the roulette wheel spins. This allows many more users to play a single table than can physically fit and play on the table itself.

The twist with these next generation roulette systems is that no dealer is required. The system is completely automated and draws are held about every 60 seconds. There are several advantages. The gambling venue does not have to pay a dealer is possibly the most attractive. There are also no delays - the system spins the wheel every minute of the gambling day and no table clearing is required. It was unclear how the machines pay out, but its likely to be a ticket based system.

Player trust is likely to be the only downside to automated roulette. Once punters acclimate though, autoroulette will take off.

IGT’s stand and staff are highly commended. If they can produce this quality at the Australasian level, we can only imagine what they can do at the annual Vegas convention.

2007 Gaming Expo Exhibitor - AGT (Ainsworth Gaming)

AGT is a relatively new Australian gaming technology designer and manufacturer - with some of the most impressive design credentials in the business.

Exhibitor summary.
Overall rating :
(4.0 / 5 stars).

Display area : large and spacious - lots of mingling room. AGT have put up their own gallery of images from the convention: click here for galleries.
Gaming machine selection : large.
Staff knowledge/approachability : good.

AGT had a high number of machines on display, including a few new games. The flagship Ambassador gaming cabinet with its huge sideways mounted definitely stands out from the crowd. It does seem odd that the majority of the visual display area on these machines is devoted to the paytable, and a smaller part to the game reels.

The quality of AGT games is good. There is not a huge variety in the games - most appeared to be standard 5×3 reels. The game music is catchy though - really gets you hopping.

Overall, this vendor display was interesting and showed evidence of ongoing development in game and cabinet technology.

2007 Gaming Expo Exhibitor - Aruze Gaming

Aruze Gaming are a Japanese slot machine and pachinko/pachislo concern.

Exhibitor summary.
Overall rating :
(4.0 / 5 stars).

Display area : large.
Gaming machine selection : large.
Staff knowledge/approachability : excellent.

Aruze gaming have been around for almost 40 years. With almost 1,000 employees, they are able to leverage their size into making good games and invest in new technology.

As with some other vendors, most games were repeats of what was on show at the prior years convention. Some newer games had very flashy 3D graphical animations on the LCD screens above the normal game screens.

Aruze had their new automated roulette game on display. Twelve roulette stations sit around a single roulette wheel which is computer controlled. A draw is held roughly every minute:

Roulette is a very popular game in casinos. Making it electronic brings a huge speed advantage to the game which can help offset the lower returns roulette tables bring over conventional slot machines.

The house edge on slot games is usually around 10 percent, but on a roulette table with a single zero, the house edge is less than 3 percent.

The Aruze autoroulette stations offered a maximum bet of $100 per wheel spin - much much less than is offered in most casinos. They were graphically excellent, with crystal clear sound.

The slot games on offer do look different to those of other vendors. They generally have a more cartoonish graphic style. The sounds and music are very vibrant, and the gameplay fairly standard.

To their credit, Aruze offer a greater breadth of game themes than some others - including games like “Warrior Queen” and “Electra II” which are worlds apart from the Egyptian themed games typically offered as standard fare.

Congratulations to this vendor for making their floor space stand out. Great layout, very attractive attendants (dressed as tigers no less, complete with tails!) and highly approachable staff made for a very successful presentation.